Google AdWords may be your most vital, cost-efficient source of sales leads. Salesforce.com is the world's best CRM solution. Econiverse can help you to combine the power of these two great online applications for maximum revenue growth. Read on and learn how! Google AdWords: An Introduction Google is the dominant online advertising provider for two reasons: —Google is the world's most popular search engine —Google has the most cost-effective advertising program: AdWords A Google search for "hybrid vehicles discount California" yields a full page of "organic returns," which are free (though hardly easy to be included in!), and also a right-hand column of compact, four line AdWords ads, which are "pay-per-click." AdWords customers create "campaigns" in which these four-line text ads are automatically shown to users who search for products and services by key words. Here's an sample AdWords ad that is served up in response to the key word search above: California Prius Deals on award winning Toyotas. Learn more about our great deals www.BuyAToyota.com In AdWords, firms actively bid on individual key words/phrases, such as "mortgage refinance," "database software," "Hawaii vacation deals," and so on. When a potential customer searches for one of those phrases, it triggers an automated, real-time auction, and the ad from the "top bidder" shows up at the top of the right-hand column. The 2nd-highest bidder's ad is shown in 2nd. position, and so on down. When a potential customer clicks through on any ad, reaching your target website, a charge is incurred (hence, "pay-per-click"). The charge is $.01 higher than the next-lowest bid, so, you often get "click-throughs" at substantially lower cost than your own bid for particular words. If you roll up hundreds of these paid clicks, you get the key metric "CPC," or average Cost Per Click-through. So, how much does this all cost? For a few thousand dollars a month, your firm can enable potential customers nationwide—who are searching for exactly what you sell—to see your online ads and click through to your website, where they land on customized "splash pages" that directly address the business value proposition made by the online ads. It's key to understand that achieving excellent organic search returns and excellent AdWords campaign performance requires a coordinated effort involving "smart" key word selection and carefully written text ads, properly designed splash pages, the insertion of Java script code for Google Analytics into all pages of your public website, and many other tactical steps. That's where our expertise in SEO and creation/management of AdWords campaigns can directly help. Google AdWords + Salesforce.com An AdWords campaign can provide a big boost in terms of online sales leads, but there's an even bigger bonus that's possible: by entering those leads into Salesforce.com, the world's most full-featured and cost-efficient CRM solution, you greatly improve your chances of turning a hot lead into closed business. New APIs and a Salesforce for Google AdWords edition enable full coordination of these two applications, and econiverse can help your organization create and manage both your AdWords campaign and your Salesforce.com follow-up. View a Flash presentation about the integration of Google AdWords and Salesforce.com. Bottom line: the future of advertising is online, and you can't afford not to be there! To discuss SEO, Google AdWords, and Salesforce.com, please call 800-795-7144 or email solutions@econiverse.com for a free, no-obligation assessment.