Social Intelligence for the New 'Net

The standard “hit” on Social Media is it’s long on buzz and short on sales tactics. How many pitches have you listened to that touted the benefits of blogging and tweeting and "setting up your Facebook page" without ever quantifying the benefit$?

But there’s a revolution that’s changing all that. It’s now possible to develop deep metrical insights into the social conversation around your brand, and combine this data with Web analytics and Salesforce CRM to drive Web traffic, conversions, and revenue growth.

We call it “social intelligence,” and it’s our principal specialty at Econiverse.

Tactical Know-How

Two key words to keep in mind: integration and insight. Today's marketing universe of includes hundreds of social channels (Twitter, Facebook, YouTube, LinkedIn, blogs, etc.) and also dozens of platforms and tools (Salesforce.com CRM and Radian6, Marketo and Eloqua, Google and Omniture Analytics, etc.) It's only when you integrate your tool set – i.e., connect all the data dots – that you'll develop sufficient insight to take effective real-world action in the social space.

Take a quick look at the kind of insight that’s possible around a large brand:

 Click here or above for a Radian6 Summary Dashboard sample, as a PDF.

And that’s just the “macro” view! Econiverse can help you find even deeper, actionable insights through integrating social media data with Web analytics, leads and conversions data. This can enable you to:

• Filter the social conversation about your products and services for the most important posts
• Determine and follow the positive / negative sentiment around your brand
• Identify and engage the "top ten influencers" in your market space
• Directly track which posts in which social media channels generated the most traffic to your landing pages, and the most conversions.

We accomplish this by focusing on both sides of the equation: we're experts at tools integration, and at mining the integrated data for nuggets of gold.

Radian6 Tools: Listen, Measure, Engage

As a Salesforce.com Partner and a Radian6 Agency, Econiverse helps clients use the powerful Radian6 tool set to listen, measure and engage across the entire social media space. If you're new to Radian6, please take a few minutes to visit the two pages linked below, scroll down, and watch the demo videos. We think a HUGE light bulb is going to come on in your head!

Radian6 Summary Dashboard

Radian6 Engagement Console

Click here for a larger view.

We're happy to give you a full online demo of all the capabilities outlined above, via GoToMeeting. Call 1-800-795-7144 (9-6 PST, M-F) to schedule a demo.