 |
|
|
|
 |
John Woodbury, CEO, econiverse, Inc., has overall responsibility for strategy, alliances, and organizational growth. John was webmaster for IBM Data Management Solutions until 1999. He has spent more than a decade coordinating global Web campaigns for technology, software, services and consulting firms, and has authored hundreds of high-profile articles. John identifies three strategic goals for 2008: rapid growth of the firm's evolving SEO practice, expanded alliances, and continued hiring and training of talented personnel. |
|
|
|
Gil Zeimer, Lead Writer for our Web Development practice, has authored
over 100 Web sites during his career. He’s an expert at creating high-level
content infused with SEO keywords to expand your digital footprint, crafting
online newsletters, and writing magazine-style articles for client sites. Gil’s
special talent is growing your brand with all this and more to add value and
attract potential customers! |
|
|
|
Brian Dreesman, Web and Media Developer, recently completed his eighth year of service with econiverse. Brian's diverse skills in Adobe applications, Flash, design & layout of complex PDF documents, as well as his XML and HTML skills, make him a huge contributor to complex client projects. |
|
|
Rapidly Evolving SEO Capabilities
Search Engine Optimization (SEO) is the essential online advertising strategy of the W-2 era. Earning a top placement in the "organic returns" on Google, Yahoo and other major search sites can make the difference between picking up marketshare and being ignored. The question is, how do you "get there"?
Econiverse has focused intensive efforts on SEO over the past years, and has "cracked" the problem of pushing client websites into the top ranks of the organic returns on major search engines.
Some basics: if we're talking about Google—the #1 search engine—it's important to understand that the "organic returns" you see in the main content area of a search returns page are NOT for sale. Ditto for the yellow-highlighted area at the top of Google returns pages (above). Google's organic returns are based on their calculation of "quality" scores, which essentially means how "relevant" Google believes your website may be, to Google users searching for key words or phrases. The same is true of most search engines: "top placement" on the first page is WON, not BOUGHT!
Econiverse has a proven track record of winning high placements in the organic returns for our clients, on search engines such as (click for client sample):
How do we achieve these results? First, we don't use the dangerous and discredited method of generating "phantom" Web pages with 1000s of dummy links to your website, to "trick Google" into thinking that your site has a zillion links to it from other companies' pages. That tactic is now easily detected by Google's advanced algorithm, and once detected, your site can be permanently barred from any listing or even paid advertising on Google. And we don't require clients to sign binding six-month contracts, as so many SEO specialty firms do (i.e., all the guys who claim "thousands of clients"). Our tactics are based on a detailed, word-by-word understanding of your "key words," and the content of your splash pages and website. And content has always been our greatest area of expertise.
Further, we fully coordinate our SEO efforts with your Google AdWords campaign, to maximum benefit. Bottom line: Econiverse has the know-how and proven experience to turn SEO into ROI for your organization!
For full details, please call 800-795-7144 or contact solutions@econiverse.com
To Top
|
|
