Why is traffic growth so vital to your e-business success? Simply put, "hits are it." Online, your power to influence, motivate, and ultimately, to sell is in direct proportion to the number of site visitors you attract — it's just the latest version of a media dynamic that began with Gutenberg. While hardware and software upgrades to your site are primarily directed toward handling Web traffic once it has been generated, econiverse TXS attacks the problem of traffic generation at the source, giving your site visitors a reason to visit again and again (actually, many reasons!) The result? A steep upward curve of traffic growth. The econiverse TXSystem is the industry's first complete solution for multiplying traffic to your Web site. Proven and refined on major corporate sites, the econiverse Traffic Expansion System combines more than a dozen customizable tactics into a powerful development system that is guaranteed to send "hits" skyrocketing. The econiverse TXSystem is not software, hardware, or a strategy for buying Web banners or television commercials. Rather, the TXSystem is a complete business methodology designed to enhance the prestige of your brand and spur significant growth in 'mind share' and market share. The TXS approach is based on offering site visitors the one thing they want most from any media source: compelling, original content. And the TXSystem multiplies the drawing power of that content through the dynamic synergy of all your eCommerce and marketing activities, including direct mail, e-mail newsletters, print advertising, hard-copy collateral, press and analyst contacts, executive appearances and more, creating a rich matrix of branded information that gets attention from everyone it touches. Actual Web traffic to an econiverse client's site over an 18 month period. Traffic soars nearly 1500 percent after TXSystem tactics are employed. And yes, these results ARE typical! Unlike the software or hardware products that enable the functionality of your site, the econiverse TXSystem does not become obsolete or require outright replacement on a regular basis. And unlike costly, ineffective Web banners (or still-more-expensive television commercials) the TXSystem grows traffic organically, relying on the same powerful, predictable human behaviors that elevate top-rated television shows and best-selling books above and beyond the sea of competitors. If you have a story to tell, the econiverse TXSystem can help you tell it — to customers, partners, vendors, the world — and reap the rich rewards that flow from higher Web traffic and a stronger brand. FAQs Q: How does all this work, in practice? A: An econiverse Development Team works directly with your core marketing and sales teams to identify your organization's strategic business goals, understand your online audience, and plan a coordinated Web campaign. We'll develop and deploy exciting new content to your site, simultaneously implementing a variety of other Web tactics — each one customized to your unique business requirements. Traffic results will be carefully tracked and reported, with daily adjustments to Web tactics, as indicated by user response. Q: We can get tons of low-cost content from Briefing.com, iSyndicate, and other sources. Why should we spend money for more? A: The generic, text-based content available through these information clearing houses may well be a part of your online presentation, but it will do nothing to strengthen your brand. For that, you'll need original content that deals specifically with your company's offerings — the sort of content that econiverse creates. Q: What sort of original content would econiverse create for my site? A: Our writers and editors — key team members in the TXSystem approach — create unique, branded content that expands and deepens public awareness of your products and services, including brief or in-depth articles, news releases, online presentations, original imagery or Macromedia Flash animation. Webcasts, "webinars," and other streaming audio/video may be created, along with other specialized content to meet your business needs. Original content can often be re-purposed as ad or brochure copy, VHS or CD-ROM-based video, etc. Q: Sounds expensive - is it? A: Not compared to national television commercials, full-truck ads in major newspapers or magazines, a slew of Web banners on the big search engines, or any number of other strategies for Web traffic growth that largely don't work. And the returns far outweigh the costs: increasing Web traffic by 200%, 300%, even 500% or more will not only drive eCommerce revenues but improve results in other sales channels as well. Q: What about our internal web sites? Does the TXSystem increase traffic on intranets? A: Absolutely. Compelling, original content focused on your organization's products and services is even more appealing to employees than to the general public! Sales personnel will digest and leverage the detailed content posted to your intranet site, using it to close more new business. And service personnel will be better prepared to help customers if they're up-to-date on the latest company policies and announcements. Q: How do we get started? A: Contact econiverse at 800-795-7144 or solutions@econiverse.com for complete details on how your organization can deploy the econiverse TXSystem, combined with a free, no-obligation assessment of your total growth opportunity. To Top